Why Am I Losing Followers on TikTok?

Have you been doing everything right, but somehow, your TikTok follower time count keeps dropping? We know that feeling. Acquiring fans on TikTok is not easy. You have to devote most of your time and stay committed to start seeing results.

But one thing I know for sure is that you cannot just lose followers without a good reason. Most of the time, when people unfollow you, it means there’s a bigger underlying issue.

That’s why it’s crucial to understand common reasons for losing followers on TikTok and what could be done to solve this problem. We’ll look at them in the following.

9 Major Reasons for Losing Followers on TikTok

Here’s why you are losing your TikTok followers and solutions to fix this problem.

1) Bought from Shady Websites:

While purchasing TikTok followers can indeed enhance your profile’s visibility and credibility, the real challenge lies in finding a reliable source for acquiring them. Many shady websites offer TikTok followers at low prices, but these often result in fake or inactive accounts, which can harm your reputation and engagement rates.

Solution: Buy TikTok followers from reputable and trusted sources like Media Mister. With over 12 years of industry experience and a stellar reputation, they provide genuine, high-quality TikTok followers that can genuinely enhance your presence on the platform. Their services guarantee active and engaged followers, facilitating authentic and effective audience growth for your TikTok account.

2) You May Be Shadowbanned

TikTok imposes a shadow ban on users who violate the community guidelines. It kind of limits the visibility of your content without telling you. This means your videos won’t appear on the ‘For You’ page, explore page, or hashtag searches.

Solution: First, monitor your views and engagement metrics. If you observe a sudden decline, it means you’ve probably been shadowbanned. So, just start writing more unique and high-quality content. Also, don’t engage in spammy activities like overusing hashtags.

3) Your Content is Not Resonating with Your Audience

As a creator, it’s super important to understand what your followers like so that you create content that fulfills their needs and search intent. If you can’t give them exactly that, you may start losing followers.

Solution: Look at what’s hot on TikTok and see if you can adapt your content to match. Also, pay attention to comments and feedback from your followers. Use this info to tweak your videos and align them with your followers’ preferences.

4) You’re Not Active

If you haven’t been updating fresh content on your TikTok profile, your followers might either lose interest in you or be bored with what you post. Also, Tiktokers are more interested in creators who constantly engage with them, either by liking or responding to their comments.

Solution: If you haven’t posted in a while, get back on your game and build back that bond with your fans. Start posting regularly and stick to a specific schedule. Remember to like and leave comments on their videos. This is often a sign of appreciation and an indicator that you are there.

5) Unaware of TikTok Algorithm & Its Trends

Change is a constant on TikTok, whether it’s with the algorithm or trends. Therefore, not being aware of the current algorithm changes and trends can affect the visibility of your videos on the platform.

The algorithm decides which videos get shown to more people. Therefore, if you do not catch up with the latest trends, very few people will likely see your videos. In the same way, when you upload old posts, you lose a chance of capturing widespread attention.

Solution: Keep an eye on TikTok’s algorithm updates and what’s trending. This way, you can adjust your content to fit what people want to see. Stay informed, and you’ll have a better chance of keeping your followers interested and engaged.

6) Your Content is Not Optimized

People follow you for your content. So, if you keep messing up video after video, your fans will have no choice but to unfollow your account. That said, as you create content, think hard about what you post and make sure it’s well-optimized for maximum visibility.

Solution: Avoid talking about controversial stuff that might upset people. Focus on making fun and interesting videos. Also, use the right hashtags so that it’s easier for your target audience to find your videos.

7) Violation of TikTok’s Community Guidelines

TikTok has community guidelines that all users must follow to create a safe and friendly environment for all users. Therefore, violating them comes with several consequences. TikTok can remove your videos or even ban your profile. People who trusted you may start questioning your credibility and stop following you.

Solution: Take time to read all the community rules carefully, as they dictate what type of content you should post there. Obeying these regulations will save your account and help maintain trust with those who subscribe to it.

8) Insufficient Engagement

It sounds insane, but when your fans interact, and you don’t respond, they feel like they don’t matter to you. Ultimately, they lose interest in what you post and find other creators who make them feel valued.

Solution: Respond to viewers’ comments and messages so as not to bore them away from your channel. Also, collaborate with influencers within your genre to expand yourself further. The whole point is to create a community around your brand, so don’t forget to show appreciation by featuring their content or giving them shout outs.

9) Issues with Following

There are a few following-related issues that could cause you to lose followers on TikTok. First off, Follow-for-follow methods may result in an uninterested, disloyal audience. Moreover, TikTok occasionally removes inactive or fake accounts, which could suddenly drop your follower count.

Solution: Steer clear of follow-for-follow tricks. Instead, try to attract followers who genuinely like your content. Also, periodically go through your follower list and get rid of bots and dead accounts.

10) Not Featured on the ‘For You’ Page

Your number of followers could decrease if you are not displayed on TikTok’s “For You” page. People discover fresh content on this page, so not being on it limits the exposure your content gets.

Solution: Increase your chances of appearing on ‘For You’ pages by creating engaging and authentic content. Find and Use trending songs or hashtags for better chances of being seen. Also, try to be consistent with your posting schedule.


Different factors cause a drop in your follower count. That’s why we advise that you go back to the drawing board, analyze your content, and see if anything could be driving people away.

Again, look out for other updates that could have an impact on your follower count. Staying in tune with what is happening and adapting, when necessary, will help grow your follower count in no time.