InsurTech Embea Raises €4 Million in Seed Funding to Establish Pan-European Embedded Life Insurance Platform, Bolstering Industry Resilience

Berlin, February 2024 – Embea, a ground-breaking force in Embedded Insurance, has successfully concluded its seed funding round, amassing a total of €4 million. Leading the investment charge are Atlantic Labs, a Berlin-based seed fund, and, renowned for its focus on European InsurTech startups. Noteworthy backers of Embea include Jamie Hale, the visionary behind Ladder, a prominent US-based digital life insurance startup, along with Daniel Khachab, the mastermind behind Choco, a unicorn startup, and Michael Cassau, the driving force behind Grover, another unicorn startup. This robust support underscores the enduring vigour of InsurTech in today’s dynamic market environment.

Embea is among the first companies to extend the emerging trend of Embedded Insurance from covering gadgets to offering life insurance protection. Instead of buying via brokers or from a dedicated website, individuals and families get covered through just a few additional clicks during non-insurance activities, like booking travel or taking out a loan.

With limited access to new venture capital funds, digital platforms, notably digital banks and other fintechs, aim to increase earnings from existing users. Embea enables these players to enhance their platforms by offering life insurance and creating an additional revenue stream. Integration is effortless and completed within days, thanks to Embea’s highly customizable, no-code embedded checkout technology.

Investor and Founding Partner of, Florian Graillot, expressed his enthusiasm stating, “Embea designed its software platform from the ground up for embedded distribution. Coupled with its innovative approach to developing lightweight, affordable insurance products inhouse, Embea marks a significant advancement in this space.”

This investment comes at a time when the overall InsurTech market is not having the easiest time. A report by FinTech Global revealed a 84% decrease in total investment in European InsurTech companies for 2023.

Co-founder and CEO of Embea, Dr Johannes Becher, stated: “We are delighted to have secured this funding showing that the future of InsurTech is far from dead. By taking life insurance embedded, we enable underserved groups to access existential coverage while helping our partners to generate additional income.”

Embea will use the proceeds to expand its pan-European Embedded Life Insurance platform and add new insurance products to its portfolio. The company seeks to become the go-to B2B platform for digital businesses active in multiple European markets, allowing them to add life insurance without requiring a different insurance partner for each.


For more information about Embea and its Embedded Life Insurance solutions, please visit

Media Contact:

Leila Dastyar, Senior Account Manager, Adia PR
Tel: +44 (0)7720 180748

About Embea:

Embea is breaking new ground in the world of insurance.
The Berlin-based Embedded Life Insurance company is dedicated to reshaping how people buy life insurance. With a focus on product innovation and accessibility, Embea covers the full spectrum of existential life risks to meet the evolving needs of families in the digital age.

Embea was co-founded by three experienced leaders in the startup world including:

  • Dr Johannes Becher (CEO) has launched several startups internationally including Getsurance, a digital B2C life insurance company which he sold to Nürnberger Insurance Group in early 2021.
  • Dmitry Muzhikov (Chief Product Officer) previously founded insurtech company Alteos, backed by AXA Germany.
  • Leopold Jedina (COO) is a former Operations Manager of Uber in Germany.

Together, they are committed to making insurance simpler, more understandable, and more accessible. Their passion for fair and customer-friendly solutions inspires them every day to positively transform the insurance market.