Airtasker Limited (ASX:ART) (Airtasker) today announced that 4 Ventures, the investment arm of Channel Four Television Corporation in the United Kingdom (Channel 4), has completed an additional media capital investment of £2.5 million ($5.1 million) in Airtasker UK, the company’s UK subsidiary. The new investment is intended to further accelerate Airtasker’s expansion and brand growth across the UK market.
This marks the third stage of Channel 4’s investment partnership, following strong marketplace performance from Airtasker UK, which achieved an annualised gross marketplace volume (GMV) run rate exceeding $21 million as of June 2025. Under the terms, Airtasker UK may either repay Channel 4’s investment at maturity in October 2027 with the principal plus a 5% coupon or convert the investment into equity in Airtasker UK at a 10% discount to a mutually agreed valuation (Convertible Note).
The latest investment builds on Channel 4’s initial £3.5 million ($6.5 million) equity investment in Airtasker UK for a 20% shareholding in June 2023, followed by a £4.0 million ($7.8 million) convertible note investment in November 2024. That structure also gives Airtasker UK the flexibility to either repay the principal and coupon or convert Channel 4’s investment into equity.
Under the agreement, Airtasker retains the right and obligation to repurchase all equity held by Channel 4 in Airtasker UK in June 2028. The valuation for this repurchase will be determined based on Airtasker UK’s revenue, multiplied by Airtasker’s prevailing revenue multiple. Airtasker may complete the repurchase either through a cash payment or by issuing Airtasker shares.
This continued investment reflects Channel 4’s confidence in Airtasker’s UK operations and the growing strength of the marketplace. The capital will be used to enhance brand visibility, boost user engagement, and deepen network effects across the region.
“We’re massively stoked to be extending our partnership with Channel 4 in Airtasker UK,” said Airtasker Founder and CEO, Tim Fung. “The media partnership strategy has been an incredible catalyst for building Airtasker’s brand in the UK, helping us connect with millions of people who are looking to get things done and monetise their skills. This renewed investment is a testament to the growth we’ve seen so far and the huge opportunity we have ahead to make Airtasker a household name in the UK.”
Vinay Solanki, Head of 4 Ventures, shared his enthusiasm about the deepening partnership: “Our partnership with Airtasker continues to grow from strength-to-strength. The combination of our mass market reach and Airtasker’s outstanding product in this category is driving exceptionally strong and consistent growth for their UK business, now an established new geographic market. Our media for equity model, allied to the power of Channel 4’s TV advertising provides a unique ability to help entrepreneurs and fast-growing businesses to scale and unlock new opportunities.”
Airtasker’s media partnership model—which facilitated more than $51 million in media deals during 2024—has also underpinned profitable growth in Australia through collaborations with oOh!media and ARN, while significantly accelerating expansion in the United States alongside partners including TelevisaUnivision, iHeartMedia, Sinclair, and Mercurius.
