Medicana Health Group, situated in the heart of Türkiye, is revolutionising patient care with a strategy deeply rooted in understanding and satisfying patient needs through the use of smart technologies. This strategic focus ensures that each patient’s care experience is both personalised and meticulously organised.

In an age where technology and digitalisation are key drivers of change across sectors, Medicana Health Group, a beacon in healthcare provision, has embraced telemedicine, wearable devices, artificial intelligence, and genomics to uplift its approach to patient care.

The group harnesses the extensive data collected from these technological avenues to enhance its operational efficiency, ultimately aiming to improve patient experiences, elevate the quality of service delivery, and enhance awareness of health matters.

At Medicana, every step of the patient’s journey, from the initial consultation to the post-care phase, is marked by a commitment to customised care and attentive listening, ensuring a patient experience that is both unique and comprehensive.

Technology and Digitalisation in Patient-Centric Care Enhancement

With projections indicating that the healthcare IT market will grow at a CAGR of 15.8% from 2024, reaching a staggering USD 1,834.3 billion by 2030 as per Grand View Research, Medicana Health Group is leveraging this growth through significant IT investments and the digitalisation of healthcare services. This includes offering online consultations, instant booking facilities, and immediate access to medical records and results, thereby streamlining the typical delays associated with healthcare services. Medicana’s digital initiatives also cover efficient online payment systems, quick online prescription refills, and fast access to test and imaging results.

Moreover, Medicana Health Group is leading the way in providing advanced healthcare services, such as digital second opinions for surgical procedures and extensive online rehabilitation and physical therapy programs, supported by AI. The Group’s digital portfolio also includes a wide range of online home care services, offering education from neonatal care to geriatric care, ensuring ongoing, accessible healthcare support for individuals throughout their lives.

Commitment to Environmental Sustainability and SDG 3

“Digital transformation facilitates quicker, more targeted, and cost-effective patient outcomes, significantly contributing to the betterment of society and aligning with the United Nations’ Sustainable Development Goal 3 (SDG 3), which focuses on ensuring healthy lives and promoting well-being at all ages. In tandem with these efforts, our commitment to environmental sustainability, evident in our adoption of eco-friendly practices across our operations—from utilising green energy like wind and solar to implementing paperless hospital systems—further underscores the belief that a healthy planet is foundational to sustaining healthy populations,” remarked Reha Özkaya, a Member of the Board at Medicana Health Group.

Value-Based Care as a Pillar for Patient Experience and Outcomes

At Medicana, patient-centred care is comprehensive, addressing the entirety of a patient’s needs, including both physical and emotional aspects. It entails involving patients in the decision-making process, creating individualised care plans, and ensuring a journey through the healthcare system that is smooth, transparent, and empowering.

To cater to the ageing population and the increasing demand for home-based care, Medicana provides a wide array of services for elderly patients, including home-based post-surgery care, telemedicine follow-ups, and remote monitoring, ensuring convenience and continuous, effective health management for the elderly.

Medicana Health Group boasts a network of 16 hospitals across seven major cities in Türkiye, annually catering to a diverse patient demographic of more than 5.5 million people from Türkiye and beyond.