simpleERB, the online reservation diary, and Spillover Software Group, a restaurant marketing solutions software company, have joined forces to introduce simpleERB to the US restaurant market.

Under this collaboration, simpleERB will become the preferred restaurant booking management system for Spillover clients throughout the United States.

Spillover, headquartered in Austin, Texas, has been serving the hospitality sector since the 1990s and has invested significantly in developing a comprehensive and integrated technology platform. This platform offers a complete marketing solution, encompassing customer segmentation, tracking tools, and AI-driven picture generation for restaurant marketing content.

simpleERB seamlessly integrates with this marketing solution, which has seen numerous Spillover clients transition from walk-ins only to accepting advance bookings post-COVID. simpleERB enables these restaurants to efficiently manage bookings, from configuring seating arrangements and controlling dining durations to reducing no-shows.

Ronnie Somerville, Founder of simpleERB, comments, “Our goal has always been to simplify and enhance the restaurant reservation process, and this partnership will empower Spillover’s clients to effortlessly manage their bookings, from walk-ins to advance reservations. We’re thrilled to be working with Spillover and look forward to helping them and their customers thrive in the evolving restaurant landscape.”

Ali Murdoch, CEO of Spillover, adds, “We’re very excited to launch simpleERB to our client base and can see the many benefits it offers our customers, from streamlining their bookings to understanding more about their diners. All the products within our platform focus on the two core digital marketing principles of ‘audience growth’ and ‘effective communication’ and simpleERB sits perfectly within this framework.”