Specialist real estate finance provider Maslow Capital has agreed a €37 million development facility with Hollybrook, a family-owned developer-contractor, to fund the delivery of a 112-unit build-to-sell residential scheme in Portlaoise, Ireland.
The development will include a mix of two-, three- and four-bedroom homes, thoughtfully designed to cater to the evolving needs of the area’s growing population. Located just 1.5 miles from Portlaoise railway station, the site offers excellent national transport links—making it a prime location for commuters.
Portlaoise remains one of Ireland’s fastest-growing regional towns, with consistent residential expansion. However, supply still trails behind demand, particularly in commuter-friendly locations such as Portlaoise where the appetite among owner-occupiers significantly exceeds the rate of new housing delivery.
Maslow Capital continues to play an active role in supporting Irish residential development. Operating from its base at 40 Mespil Road, Dublin 4, the firm originates and underwrites a range of facilities including bridging loans, refurbishment and developer-exit finance, and ground-up development funding.
In addition to traditional lending, Maslow’s Dublin team also provides more complex solutions such as project recapitalisations, loan purchases, and financing across specialised asset classes—including hotels—drawing on the firm’s pan-European track record of over €10 billion in completed real estate projects.
Emma Burke, MD, Development Finance (UK & Europe) at Maslow Capital commented:
“This €37 million facility underscores Maslow Capital’s long-term commitment to tackling Ireland’s housing shortage. Hollybrook’s exemplary delivery record and meticulous build quality make them precisely the calibre of sponsor we are proud to support. By leveraging our pan-European platform – here local, on-the-ground teams draw on a longstanding track record across multiple markets – we channel capital and expertise to developers at the forefront of housing delivery, accelerating the provision of new homes and creating jobs in Portlaoise and beyond.”
Frank Daly, Senior Director, Origination at Maslow Capital, commented:
“We are delighted to back an experienced sponsor, structuring a facility tailored to Hollybrook’s delivery programme, procurement strategy and anticipated sales pace. Portlaoise’s growing population, together with Hollybrook’s hands-on delivery style and trusted subcontractor network, underpins the project. Together, we look forward to seeing the team deliver new homes on time and within budget while supporting local SMEs across the construction supply chain.”
David Cox, Managing Director at Hollybrook, added:
“Maslow Capital has been an outstanding funding partner throughout this process. Their ability to quickly understand the specifics of the project, combined with their pragmatic structuring approach, ensured we secured a facility aligned to our programme. With their support, we are well positioned to deliver much-needed homes to the local market.”
