Alto Data Reveals The Ten UK Seaside Towns Where Holiday Home Prices Rose Fastest

Alto software’s estate agent figures have singled out the ten UK coastal spots offering the strongest prospects for anyone buying a seaside holiday home.

Leading the table is picturesque Southwold, the Suffolk town where property values have climbed 94% over ten years, from £231,236 to £448,106, far outperforming the wider market.

In second place came Sandbanks in Dorset, nicknamed the millionaires’ playground, where values leapt 93% from £664,655 to £1,282,565.

In North Yorkshire, Saltburn-by-the-Sea secured third spot after its prices climbed 75%, from £129,363 to £227,022.

Behind the figures is Alto, whose property management software links it with more than 6,000 estate agents nationwide.

To identify the ten locations with the swiftest price growth over the last decade, Alto first compiled a shortlist covering each of Britain’s best-loved coastal hotspots for holiday homes.

Across the top ten, rental values have climbed by a comparable margin.

Those keen to scrutinise the underlying figures and the method behind the ranking will find both published on the Alto website.

Riccardo Iannucci-Dawson, chief executive of Alto, said: “Seaside holiday homes can still be a great investment if you pick the right place.

“The best reason to buy a seaside home is to have a wonderful place where you can relax with your loved ones and earn good rental returns when you are not there.

“They can be a fantastic investment if you look at the data carefully and pinpoint where prices and rental yields have grown most over the last decade.

“Southwold narrowly beat the more famous Sandbanks because its percentage rise was greater but all the locations in the top ten would make good investments and will provide a good return in the long-term.

“Prices shot up for seaside homes during Covid as people looked to escape cities for a simpler life.

“There was a correction after that and holiday home taxes in the form of punitive second home council tax charges in some popular areas have also affected the market.

“But global warming is making many parts of Europe too hot in the summer and British coastal resorts are an increasingly attractive option for many holidaymakers.

“Alto data allows agents to analyse long-term sales and rental data, going back decades, to highlight the very best holiday home investment opportunities.”

Alto, which is the number one AI CRM software in the UK, was built around the needs of estate and letting agents and unites sales, lettings, property management and client accounting within a single platform.

Roughly 35% of UK estate agents rely on the system, and on average its users save 10 hours a week on paperwork.