With markets feeling more unpredictable than ever, gold is getting a lot of attention. Thanks to global tensions and President Trump’s back-and-forth economic policies, investors are looking for something solid — and gold fits the bill. Prices have shot up from £1,620 in early 2024 to over £2,400 in April 2025.
That’s no small jump, and it’s not by accident. Gold has always had a reputation for holding steady when everything else feels like it’s wobbling. As people brace for more ups and downs, it’s no wonder more money is flowing into gold.
Rather than a speculative play, gold is often seen as a long-term store of value. It doesn’t yield interest, but for many, it offers reassurance during volatile periods. Whether it’s ‘wise’ to invest now really depends on individual objectives and risk appetite, but clearly gold is once again playing a central role in portfolio diversification strategies.
In terms of access, it’s never been easier. Many investors choose to buy physical gold online — in the form of coins or bars — from trusted dealers. These can be delivered or professionally stored. The key is transparency, pricing, and trust: knowing where your gold is, and that you can sell it back when needed. That’s what most people want.
Gold isn’t a get-rich-quick asset. It’s about wealth preservation over time. And in the UK, certain gold coins such as the Britannia or the Sovereign are not only VAT free but also exempt from Capital Gains Tax — which is a huge benefit for private investors.
Gold isn’t a magic bullet, but for those looking for stability, it’s got a great track record of providing exactly that for more than 2,000 years.
This article is based on an interview with Daniel Marburger, CEO of StoneX Bullion
