Le Grá, the new premium lager, invites you to experience Ireland’s magic distilled into a single glass.

This lager will officially launch on May 9th in Dublin, where attendees can taste the golden brew that uniquely incorporates real shamrocks, symbolising ancient Irish luck. Its logo, a four-leaf clover, reflects the enduring values of faith, hope, love, and luck, pivotal to Irish culture.

Sean Casey, the founder of Le Grá Beer Ltd, remarked, “With Le Grá, we wanted to bottle the warmth, camaraderie, and unbreakable spirit that flows through the Emerald Isle,” emphasizing the product’s deep roots in Irish traditions and ingredients.

Crafted using historic brewing techniques in Dublin, Le Grá offers a rich, smooth flavour with subtle fruity accents and a crisp, clean finish. It not only delivers exceptional taste but also celebrates the heart and soul of Irish traditions.

Reflecting the universal appeal of Irish pubs, Le Grá brings an authentic Irish experience to a global audience.

The premiere of Le Grá will be celebrated on May 9th at The Morgan Hotel in Dublin’s Temple Bar, complete with live Irish music and entertainment, where the first pours of Le Grá will be served.

Casey extends a warm invitation to the world, stating, “On May 9th, we invite the world to join us in raising the first glass of this enchanting new Irish lager,” and proclaims, “Let the spirit of Ireland flow as we toast to where ancient tradition meets the art of modern brewing. The luck of Le Grá awaits!”

Le Grá Premium Irish Lager will become available across Ireland from May 10th and is set to be launched in the UK by Summer 2024.