Landmark Group building at Dubai Marina, Dubai, UAE.

SML RFID has been selected by the Landmark Group, a distinguished retail giant in the Middle East, to introduce sophisticated item-level RFID solutions throughout its extensive network of over 600 stores and 10 logistics hubs spread across the MENA region.

Originating from Dubai, the Landmark Group operates a diverse portfolio of more than 2,200 retail outlets across 21 nations, providing a vast range of high-quality offerings in categories such as apparel, footwear, lifestyle products, beauty items, and home decor.

This partnership will see SML providing RFID tags and has already seen the successful activation of its top-tier item-level RFID solutions in numerous locations. The complete deployment will extend to all Landmark locations within the GCC countries — Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, Oman — as well as Egypt and Jordan, building upon the achievements in these areas.

Dr. Prakash Rao, who leads Supply Chain Projects and Home Operations at Landmark Retail, remarked: “As one of the largest omnichannel retailers in the Middle East region, we at Landmark Retail constantly endeavour to deliver seamless and best-in-class shopping experiences to our customers. Investing in retail innovation and technologies across our value chain is crucial to support our efforts to deliver exceptional value to the fast-evolving customers of the region.

“RFID is one such solution that will provide enhanced inventory accuracy and accountability between various entities across our supply chain. With their immense RFID expertise, we believe SML would be an ideal solutions provider to fulfill our item-level RFID requirement. We are pleased to have SML on board.”

SML’s item-level RFID solutions empower retailers with the ability to maintain real-time, precise inventory data at the item level, boasting accuracy rates over 95%. This capability ensures retailers can offer customers reliable stock availability data and tailored product recommendations, significantly elevating the quality of customer service.

Dean Frew, who helms RFID Solutions at SML Group, stated: “It is exciting to be a part of Landmark’s digital transformation journey as its strategic partner. We are confident that our item-level RFID solutions will deliver tangible value for their business and customers alike.

“With the combination of deployments in Landmark’s stores and distribution centers with the expertise of our strategic partners Microsoft, Zebra, and Clustag by Rielec, world leaders in their technology space, this project will be the first of this scale in the region and one that will set a benchmark in the industry.”

As a trusted partner for item-level RFID solutions for many leading retail brands globally, SML oversees operations in over 7,500 stores and distribution centres in more than 60 countries, managing over 500 million items per week through its cloud-based item-level RFID software suite, Clarity®.