person sitting on gaming chair while playing video game

The landscape of the online gambling industry in the United States has experienced a monumental transformation in recent years, and expectations are soaring as the market continues to evolve and expand. With the repeal of the Professional and Amateur Sports Protection Act (PASPA) in 2018, a wave of opportunities has swept across the nation. In this article, we will explore the rising expectations surrounding legalized iGaming in the US, providing insights for business-oriented individuals in North Europe and the US who may be considering investment or involvement in this burgeoning industry.

The Long Road to Legalization

Before the repeal of PASPA in 2018, online gambling in the US was largely banned, with a few exceptions like Nevada, which had a well-established gambling industry. The federal ban under PASPA restricted states from legalizing and regulating sports betting, effectively limiting the growth of the iGaming industry.

However, the tide began to turn when the Supreme Court of the United States declared PASPA unconstitutional in May 2018. This historic decision opened the door for individual states to determine their own fate in regulating sports betting and online gambling. Since then, the iGaming landscape in the US has evolved rapidly, and numerous states have embraced the opportunity to legalize and regulate various forms of online gambling.

Regulatory Success Stories: New Jersey Leading the Way

New Jersey stands out as one of the most successful and progressive examples of regulated online gambling in the United States. The state wasted no time in capitalizing on the repeal of PASPA, legalizing both online sports betting and casino gaming shortly after the Supreme Court’s ruling.

New Jersey’s iGaming market has become a model for other states to follow. Its regulatory framework is characterized by robust consumer protection measures, strict oversight, and a competitive marketplace. The New Jersey Division of Gaming Enforcement (NJDGE) ensures that operators meet stringent standards, fostering a safe and fair gaming environment for residents and visitors alike.

The impact of New Jersey’s success has been significant. It has attracted a plethora of top-tier operators, both domestic and international, and has become a hub for innovation in the industry. This flourishing marketplace has created numerous job opportunities and generated substantial revenue for the state.

International Software Providers Eyeing the US Market

With the increasing regulations and growing demand for iGaming services in the US, various types of companies are planning to enter the market. Among them are internationally renowned software providers like NetEnt, Play’n GO, and ELK Studios. These companies have established themselves as industry leaders in the global iGaming landscape and are poised to make a significant impact in the US market.

NetEnt, the popular developer of Gonzo’s Quest, is known for its innovative slot games and casino solutions. With a diverse portfolio of engaging titles, NetEnt is well-positioned to captivate US players seeking high-quality gaming experiences.

Play’n GO is another prominent player in the industry, offering a wide range of video slots and casino games. Its reputation for creative and entertaining content positions it as a strong contender in the US market.

ELK Studios, with its focus on mobile-first gaming experiences, aligns perfectly with the preferences of modern online gamblers. As mobile gaming continues to thrive in the US, ELK Studios’ offerings are likely to find a receptive audience.

The potential entry of these software providers into the US market not only promises increased diversity and choice for players but also highlights the attractiveness of the US iGaming landscape to global industry leaders.


The repeal of PASPA in 2018 marked the beginning of a new era for iGaming in the United States. Since then, the industry has experienced remarkable growth and transformation, with numerous states embracing the opportunity to regulate online gambling. New Jersey’s success in creating a well-regulated and competitive marketplace has set a high standard for others to follow.

As expectations of legalized iGaming in the US continue to grow, businesses, investors, and industry professionals are increasingly drawn to this dynamic and evolving market. The entry of internationally renowned software providers like NetEnt, Play’n GO, and ELK Studios further underscores the immense potential and attractiveness of the US iGaming landscape.

For business-oriented individuals in North Europe and the US, the US iGaming industry represents a compelling opportunity for investment, partnership, and professional growth. As regulations continue to evolve, the future of iGaming in the US promises to be exciting, lucrative, and filled with possibilities for those who choose to be a part of this burgeoning industry.