Karaca, a brand boasting a celebrated 50-year legacy, has launched its second UK store at Westfield London, the largest shopping mall in Europe, following the successful debut of its first store in Islington Square, a prime shopping destination in the UK capital.

Karaca, a leading name in the Turkish home and lifestyle industry for half a century, is proud to announce the opening of its second UK store, located in Westfield London, Europe’s largest shopping centre. This development signifies a major phase in Karaca’s international growth strategy, building on the achievement of its first London store in Islington Square.

Established in 1973, Karaca has emerged as a well-known brand in Türkiye, famous for its wide-ranging portfolio of over 28,000 products. The brand has transformed the home and lifestyle market with its creative and superior-quality products, encompassing everything from kitchen necessities and tableware to compact household appliances and sophisticated home decor. A highlight of its collection is the Fine Pearl Collection, the only dinner set in the world crafted from genuine pearls, demonstrating Karaca’s dedication to outstanding design and craftsmanship.

Strategic Investment in the UK Signals Start of Global Market Expansion

Karaca’s global footprint covers 48 countries, with 305 stores and over 2,000 sales points, evidencing its lasting legacy and popularity. The brand’s foray into the UK market represents a strategic move to reinforce its position as a global market leader.

Cihangir Çetintırnak, Country Director of Karaca UK, stated, “After a solid history of 50 years, our vision is to establish ourselves as one of the top three brands in our category not just in Europe and America, but across the world. The opening of our second store in Westfield London, is a crucial milestone in achieving our 2030 vision. Following the success of our Islington Square store and our growing presence in the UK e-commerce market, we are enthusiastic about using the UK market as a springboard for expanding our global presence.”

Enhancing UK-Türkiye Trade Relations for a New Era of Economic Partnership

The expansion of Karaca in the UK is in step with the growing trade relations between the United Kingdom and Türkiye. The UK government has recently called for contributions to establish a new, modernised free trade agreement (FTA) with Türkiye. This FTA aims to replace the existing agreement, based on outdated 1990s provisions and limited to goods trading.

The new FTA is intended to be more comprehensive, including new sectors such as technical and digital services, tech, to better address the needs of the 21st-century economy. The increasing trade volume, reaching £26 billion in the 12 months up to June 2023, further underlines Türkiye’s status as a top 20 trading partner for the UK.

Karaca’s UK market growth mirrors this burgeoning economic partnership. The revised FTA is expected to create more opportunities for Turkish companies to establish and expand their presence in London and across the UK, promoting a dynamic business atmosphere and fostering cultural exchange.

Contact: Yasin Erdurmuş, yasin.erdurmus@idea-pr.com

About Karaca:
The Karaca Group, encompassing 11 brands including Karaca Home and Emsan, operates globally with nearly 3,500 employees. The group unites an extensive range of products across over 140 categories, from cutting-edge dinnerware to state-of-the-art home appliances, under its flagship brand.