In 2021, 1xBet entered into an agreement with LOSC Lille to become the club’s official regional betting partner across the Sub-Saharan Africa and MENA (Middle East and North Africa) regions for a three-year period, running from 2022 to 2025.
Based in Limassol, Cyprus, 1xBet is a leading name in online betting internationally. As part of the sponsorship deal, 1xBet will benefit from visibility in the Middle East, North Africa and Sub-Saharan Africa for the biggest LOSC Lille home matches during each season.
A spokesperson for LOSC confirmed that the team was delighted with the collaboration, which will help to promote the brand in new markets. Thanks to overlay technology, the partnership with 1xBet will enable international players to join LOSC Lille in the context of geolocated and targeted visibility.
Presenting significant scope for expansion of digital technology in French soccer, an LED overlay system enables stadiums to tailor LED advertising displays for audiences of territories broadcasting the matches. 1xBet will benefit from digital activations before each LOSC match in the MENA and Sub-Saharan Africa regions. In addition, when home games are staged at Stade Pierre-Mauroy, LOSC’s home ground, 1xBet’s brand will be displayed on the stadium’s LED panels and will only be visible to viewers in the regions covered by the partnership agreement.
About LOSC Lille
The Lille Olympique Sporting Club, also known as LOSC, Lille and LOSC Lille, is a French professional football club that competes in Ligue 1, French football’s top tier. Based in Lille, France, the club was founded in 1944. Since 2012, the team has played home matches at Stade Pierre-Mauroy in Villeneuve d’Ascq.
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