In 2021, 1xBet entered into an agreement with LOSC Lille to become the club’s official regional betting partner across the Sub-Saharan Africa and MENA (Middle East and North Africa) regions for a three-year period, running from 2022 to 2025.

Based in Limassol, Cyprus, 1xBet is a leading name in online betting internationally. As part of the sponsorship deal, 1xBet will benefit from visibility in the Middle East, North Africa and Sub-Saharan Africa for the biggest LOSC Lille home matches during each season.

A spokesperson for LOSC confirmed that the team was delighted with the collaboration, which will help to promote the brand in new markets. Thanks to overlay technology, the partnership with 1xBet will enable international players to join LOSC Lille in the context of geolocated and targeted visibility.

Presenting significant scope for expansion of digital technology in French soccer, an LED overlay system enables stadiums to tailor LED advertising displays for audiences of territories broadcasting the matches. 1xBet will benefit from digital activations before each LOSC match in the MENA and Sub-Saharan Africa regions. In addition, when home games are staged at Stade Pierre-Mauroy, LOSC’s home ground, 1xBet’s brand will be displayed on the stadium’s LED panels and will only be visible to viewers in the regions covered by the partnership agreement.

About LOSC Lille

The Lille Olympique Sporting Club, also known as LOSC, Lille and LOSC Lille, is a French professional football club that competes in Ligue 1, French football’s top tier. Based in Lille, France, the club was founded in 1944. Since 2012, the team has played home matches at Stade Pierre-Mauroy in Villeneuve d’Ascq.

About 1xBet

1xBet is a leading bookmaker globally. The company operates directly and through franchise partners in more than 20 countries – and employs thousands of staff – across Europe, Latin America, Africa and Asia.

A world-leading international betting brand, 1xBet’s products and services cater for consumers in over 50 countries. Over the years, 1xBet has sponsored several high-profile rights holders including Serie A, CAF, LaLiga and others. Boasting a sportsbook that covers more than 1,000 events daily, 1xBet enables customers to bet on a variety of different sports including football, baseball, basketball, golf, tennis, table tennis, boxing, hockey, handball, curling, snooker, cycling, Formula 1, ski jumping, water polo, cricket and floorball.

Founded in 2007, 1xBet has risen to prominence as a world-leading betting company. 1xBet has been recognised with numerous prestigious betting industry awards at events such as the SBC Awards, Global Gaming Awards and International Gaming Awards.

1xBet operates across 20 different markets and abides by all relevant regulations in every jurisdiction in which it offers its products and services.

1xBet is committed to supporting responsible gambling and its policy sets out its commitment to minimise the adverse effects of problem gambling and to promote a positive, responsible experience for its customers.

1xBet does not offer its products and services to customers in the UK.