British buyers currently represent 17% of property transactions in Dubai, and with the launch of the Quality of Life Strategy 2033, this figure is forecast to grow as more UK families, expatriates, and entrepreneurs look to the city.
The strategy introduces over 200 initiatives, ranging from transport development to environmental upgrades and enhanced social services. Its purpose is to create a more people-friendly city and consolidate Dubai’s reputation as a centre for global business.
The Times reports that Britons already account for 17% of all buyers in the market, forming one of the city’s largest overseas groups. These reforms are likely to make Dubai even more appealing, encouraging families and entrepreneurs to invest in the city’s long-term opportunities.
Parks, cycling, beaches in the 20 minute city
Projects within the Quality of Life Strategy include a 115-kilometre cycling path, the creation of 200 new parks, and expanded leisure options designed around the “20-Minute City” model, where residents can access schools, healthcare, and community services within a short distance. Among its family-oriented services, Dubai offers internationally recognized schools following both the British National Curriculum and the IB programme, long valued by expatriate communities.
From a business perspective, Dubai continues to emphasise speed and transparency in company formation. Incorporation can take as little as 7–10 days, supported by streamlined licensing and banking procedures. Investors benefit from a digitised public infrastructure, multi-currency banking with international institutions such as Barclays and HSBC, and integration with platforms including Stripe, PayPal, and powerful local and international banks.
Adapting to changing living needs to draw investment
One of Ortac Global’s most distinctive advantages is the complete absence of personal income tax. Whether from salaries or partnership income, individuals do not pay tax on their earnings. For companies, there is a full corporate tax exemption if the annual turnover remains below USD 800,000. Above this threshold, only profits up to USD 100,000 are exempt, with a 9% corporate tax applied thereafter. Ortac Global enables investors to make the most of this advantageous structure, reducing tax burdens to a minimum while ensuring full international compliance.
Murat Ortac, Founder of Ortac Global, said: “Dubai’s 2033 vision offers both businesses and families the conditions to thrive. Investors look not only at tax policies but also at the quality of life available to their employees and families. By combining these factors, Dubai creates a sustainable environment for long-term investment.
At Ortac Global, our role is to guide UK companies through the practicalities of company formation, licensing, and financial management, ensuring they can take advantage of these opportunities with confidence.”
Ortac Global provides end-to-end consultancy for UK companies establishing operations in Dubai, including license selection, bank account setup, investor visa applications, and financial reporting. With over 28 years of international experience, the firm supports entrepreneurs and businesses in aligning their operations with Dubai’s evolving business and lifestyle landscape.
