What is the purpose of technical SEO in digital marketing? An agency in Hungary explains the essentials

While written content and backlinks are often highlighted, technical SEO forms the foundation that supports these elements. In other words, this is what ensures that your website is both accessible and efficient. This article delves into the purpose of technical SEO and also offers some insights from a popular digital marketing agency in Hungary.

The purpose of technical SEO – Examples

Enhancing website crawlability and indexability

One of the primary purposes of technical SEO is to ensure that search engines can effectively crawl and index your website.

Without proper crawlability, search engines like Google can’t access your content, making it impossible for your site to appear in search results.

Techniques such as creating a comprehensive XML sitemap, optimizing the robots.txt file, and implementing proper URL structures are essential practices.

  • Creating an XML sitemap involves listing all the important pages on your website, which aids search engines in discovering new content and understanding the structure of your site.
  • Additionally, the robots.txt file helps guide search engine bots on which pages to crawl and index and which to ignore, optimizing the crawl budget and focusing on essential content.
  • Proper URL structures also play a critical role, making URLs readable for both users and search engines, and including relevant keywords that align with your overall SEO strategy.

Improving site speed and performance is one of the prime criteria of technical SEO

Website speed is a critical factor in both user experience and search engine ranking. A slow-loading site can lead to higher bounce rates, which negatively impacts your SEO efforts.

This is why the purpose of technical SEO is to focus on optimizing site performance by reducing server response times, leveraging browser caching, compressing images, and utilizing content delivery networks (CDNs).

  • Reducing server response times involves optimizing your server and database configurations to handle requests more efficiently.
  • Leveraging browser caching helps by storing static files in the user’s browser, reducing the need to reload these files on subsequent visits.
  • Compressing images ensures that they load quickly without sacrificing quality.

A digital marketing company would emphasize these optimizations to ensure that your site not only ranks higher but also provides a seamless user experience. For example, audits done by Dog and Pony SEO Agency in Hungary look for any missing search engine optimization elements on your website, along with specific suggestions on how to improve your online presence.

Ensuring mobile-friendliness (AKA site responsiveness) is one of the main purposes of technical SEO

With the majority of users accessing websites through mobile devices, ensuring your site is mobile-friendly is no longer optional.

The purpose of technical SEO is also about implementing responsive design, optimizing mobile load times and ensuring that mobile usability issues are addressed. Search engines prioritize mobile-friendly sites in their rankings, making this an essential aspect of your overall SEO strategy.

  • Responsive design ensures that your website adjusts seamlessly to various screen sizes and orientations, providing an optimal viewing experience across devices.
  • Optimizing mobile load times might involve techniques such as lazy loading, where images and videos load only when they appear in the user’s viewport, reducing initial load time.

The right digital marketing agency in Hungary would conduct thorough mobile usability tests and audits to ensure your site meets these criteria.

Structuring data for better search visibility

Structured data or schema markup helps search engines understand the context of your content, leading to enhanced search visibility. By implementing structured data, you can achieve rich snippets in search results – the purpose of technical SEO is also to improve your click-through rates.

This includes information like product details, reviews, event dates and more.

For instance, if you run an e-commerce site, schema markup can highlight product prices, availability and customer ratings directly in the search results. This additional information can attract more clicks compared to standard search results.

An SEO marketing agency in Hungary would guide you in incorporating the right schema markup to boost your site’s visibility and attractiveness in search results.

Enhancing site security is an often overlooked purpose of technical SEO

Search engines, especially Google, prioritize secure websites in their rankings. Implementing HTTPS is a critical component of technical SEO. The purpose of this step is not only to ensure the security of data transmitted between your website and its users but also to boost your search engine rankings.

HTTPS encryption protects sensitive information like login credentials and payment details from being intercepted by malicious parties. Beyond security, it also builds trust with your visitors, who are increasingly aware of the importance of online privacy.

The purpose of technical SEO also includes managing duplicate content

Duplicate content can confuse search engines and dilute the authority of your pages. The purpose of technical SEO involves identifying and resolving duplicate content issues by using canonical tags, setting up proper redirects, and ensuring consistent URL structures. This helps maintain the integrity of your website’s content and improves its overall SEO performance.

  • Canonical tags indicate the preferred version of a webpage when multiple versions with similar content exist, helping search engines consolidate ranking signals and avoid content duplication penalties.
  • Consistent URL structures prevent the accidental creation of duplicate pages through variations in URL paths.

Optimizing the internal linking structure

A well-optimized internal linking structure improves site navigation and distributes page authority throughout your website. Technical SEO involves creating a logical hierarchy where important pages receive more internal links, signaling their relevance to search engines. Internal linking helps search engines understand the relationship between different pages and the overall structure of your site.

A good internal linking strategy enhances user experience by providing easy access to related content, thereby increasing time spent on your site and reducing bounce rates.