Protecto, a pioneer in data privacy and security solutions, is thrilled to unveil new features aimed at identifying and cleansing Protected Health Information (PHI) from both structured and unstructured datasets. These advancements enable the creation of secure and compliant data for Generative AI (GenAI) applications, reaffirming Protecto’s dedication to data security and compliance while enabling organisations to fully exploit the potential of GenAI.

Protecto’s enhanced capabilities include bespoke packages tailored for Snowflake, guaranteeing seamless integration and superior performance. The solution features APIs that handle both structured and unstructured data, providing extensive coverage and flexibility for varied data environments.

Central to Protecto Vault’s value proposition is its distinctive technology, which can identify and mask sensitive data while ensuring it remains comprehensible by LLMs even after masking the sensitive PHI data. This cutting-edge approach ensures data safety and compliance in GenAI applications. Utilising its proprietary AI model, Protecto has broadened the range of PHI elements to over 100, safeguarding sensitive information and adhering to HIPAA safe harbour standards. In an industry where precision is vital, Protecto’s unique approach ensures compliance while maintaining the accuracy of GenAI applications, distinguishing it from competitors.

Amar Kanagaraj, CEO of, stated: “Protecto’s mission is enabling customers to innovate confidently with Generative AI while meeting privacy and compliance requirements such as HIPAA. With our enhanced capabilities, we are taking a significant step forward in safeguarding sensitive data while optimising performance for our customers, particularly those using Snowflake.”

Protecto Vault’s sophisticated AI model sets a new benchmark in data security, accurately identifying sensitive information. By expanding its model to include various PHI elements, ensures that all sensitive information is properly identified and protected, allowing organisations to focus on innovation without compromising compliance.

For further information about’s new capabilities and special packages for Snowflake, please visit or contact