Los Angeles Lakers star LeBron James has announced a new partnership with DraftKings Sportsbook ahead of Super Bowl LVIII.

The 39-year-old will be giving his own NFL picks as part of the deal, as well as selecting key tentpole events within the multi-year agreement.

DraftKings’ press release stated: “Welcoming one of the most influential and greatest athletes of all time, LeBron James, to the DraftKings family is an absolute honor and privilege. We look forward to working with a passionate sports fan who shares the same competitive mindset that echoes throughout the walls at DraftKings, while delivering exciting engagement opportunities to our customers and his loyal fanbase for years to come.”

The 20x NBA All-Star took to X to announce the new partnership, adding: “Football season just got A LOT more fun. Let’s go!”

DraftKings sportsbook is one of the top Super Bowl betting sites in the United States, offering new customers the chance to claim $200 in bonus bets ahead of the matchup between the Kansas City Chiefs and San Francisco 49ers on February 11, 2024.

The NBA does not restrict any sportsbook partnerships with its players, so long as they are not placing or advising any bets on NBA games.