UK-based fitness apparel and accessories leader Pursue Fitness is excited to announce its venture into the US market. This expansion, guided by Director Michael Hughes, is a key development in the brand’s global expansion efforts.

Michael Hughes, a prominent figure in the fitness apparel sector, will be at the helm of the US expansion. Hughes remarked, “Entering the US market is a pivotal step for Pursue Fitness. We’re excited to bring our unique blend of style, comfort, and performance to a new audience. Our commitment to quality and innovation has resonated well in the UK, and we’re confident it will do the same in the US.”

Since its inception in 2013, Pursue Fitness has made its mark in the UK with high-quality, fashionable fitness wear. The brand’s foray into the US market is set to offer American customers a wide range of products, including its acclaimed performance and lifestyle apparel.

The brand’s US launch will feature an exclusive American website, ensuring a smooth shopping experience for US customers, complete with dedicated customer service.

Hughes added, “We believe that fitness is a journey, and our mission is to support that journey with products that don’t just meet but exceed expectations. We’re not just selling apparel; we’re building a community, and we’re excited to grow that community in the US.”

For further details on Pursue Fitness and their US expansion, visit