Football legend and World Cup-winning Spanish Captain, Iker Casillas, has broken new ground by becoming the official brand ambassador for Fun88, the powerhouse Asian sports betting operator, ahead of the FIFA World Cup 2022 which takes place in Qatar from 20 November to 18 December.

In his milestone role for FUN88, Casillas will spearhead a series of dedicated promotions and activations for the most renowned and progressive sportsbook operator in Asia. This innovative partnership begins with immediate effect, leveraging long-term scope for collaboration.

Routinely recognised as the greatest Spanish goalkeeper of all time, Casillas’s engaging appeal, rapier reflexes and timeless track record for reliability on the pitch match up perfectly with FUN88’s own brand values for the responsiveness and trustworthiness of its technology, both pre-game and in-play, alongside its dedicated customer service to fans. To which end, having marshalled a golden generation of footballers to success on both the European and World stages for both club (Real Madrid) and country (Spain), Casillas instantly connects with football fan-bases worldwide.

FUN88 prides itself on a rich heritage in football and international sports, with a rollcall of ambassadors that positively delineates the company from other brands in the sector. Moreover, FUN88 has been very active in global sports marketing over the past decade, notably becoming a valued partner of Tottenham Hotspur FC since 2012 and the jersey sponsor of Premier League club Newcastle United FC; while away from football sponsorships, FUN88 has also enjoyed instrumental associations with basketball legend the late great Kobe Bryant, the revered OG Dota 2 team in eSports, and cricketing superstar Daren Sammy.

Now, this Casillas announcement puts an exclamation point on FUN88’s ambitious expansion, growing its global footprint into more emerging markets, powered by the operator’s enduring mantra to engage, educate and entertain.

A senior spokesperson welcomed FUN88’s new flagship ambassador: “We’re delighted to have signed Iker Casillas to our team as FUN88’s World Cup 2022 brand ambassador. Unlike other goalkeepers known principally for their safe pairs of hands, Iker was always a natural entertainer on the field with his cat-like reactions and jaw-dropping shot-stopping regularly getting fans out of their seats. Accordingly, he and FUN88 are committed to achieving our goals in the most engaging and enjoyable way possible. Of course, there’ll also be the chance for our customers to gain exclusive insight and analysis from one of the clear-thinking minds in football – regularly; Iker holds the record for the most clean-sheets in the Champions League and for Spain’s national team!

“FUN88 intends to harness this breakout partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We’re constantly looking for original ways to connect with our customers across digital channels and betting verticals as varied as sportsbook, eSports and casino. Iker is a dream fit for the energy and expertise that FUN88 is providing across varied markets, where a proven global reputation can deliver on localised challenges, helping push the envelope of technology and raise the game for the end-user experience and social traction.”

Casillas, Spain’s most decorated captain, added: “I’m excited to be representing FUN88 for this Autumn’s World Cup in Qatar. They have built a brand which directly aligns with my footballing history and sporting passions, underpinned by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience.

“As a result, I look forward to bringing some top-class content and activity to Asian markets with my signature style and professionalism, allowing fans to find new and deeper ways in which to engage with and enjoy the sports they love. For me, it was a penalty-kick decision to commit. So, live your dream with FUN88!”

While FUN88 continues to develop its online offerings for football fans around the world, this latest landmark acquisition highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.

FUN88 has pioneered the gamified betting experience, thanks to a unique interface and personalised customer service that deliver a cohesive player journey from the log-in until the end result. This seamless experience has also ensured record levels of retention and consumer satisfaction amongst its active base.