Property owners and residents can all flourish financially with HOOF It! – a digital currency-powered platform that facilitates and rewards positive relationships 

A finance expert is tearing down old obstacles in the property sector and building fresh optimism by launching a unique platform that financially rewards landlords and tenants for getting along. 

Entrepreneur Kelvin Cook has founded HOOF It! as part of a mission to create better bonds between property owners and residents – ensuring all parties fare better financially in the long-term. 

Hosted on the blockchain, HOOF It! rewards landlords and tenants for maintaining strong relationships and adhering to their side of the deal.  

Using the platform, property managers can minimize – then offset – tenant turnover costs by creating financial incentives for occupants, who in turn are remunerated for good behavior, tidy housekeeping and paying rent on time. 

This mutually beneficial arrangement ensures landlords generate a higher, more stable income due to keeping tenants in the building. Inhabitants, meanwhile, enjoy financial bonuses that can improve their quality of life whilst allowing them to invest in their own financial future and pay off debts.

HOOF – which stands for ‘Helping Out Our Friends’ – was born out of Kelvin’s own experiences as a tenant, with the entrepreneur drawing on decades of financial expertise – including management of sales teams at the likes of M&T Bank and Wells Fargo – to launch the concept in August 2021. 

An innovative new concept, HOOF It! is unlike any other platform out there – the only blockchain-based loyalty solution niched in the rental market.

Kelvin stated: “Humans are instinctively relationship driven – but in property, things are often stale and purely transactional.

“American landlords lose about 9% of their gross rent potential, or around $60 billion per year, to tenant turnover – with many citing poor relationships. Meanwhile, as many as 78% of Americans are living paycheck to paycheck. 

“Given how tenant behaviors have a major impact on the net operating income of residential real estate investors, something had to change.

“I saw this as an opportunity to create an innovative financial solution that incentivizes the act of Helping Out Our Friends… (HOOF) financially.

“In any other industry, we hire and work with people we like. Why should landlords and tenants be any different? 

“People value honesty. The best way to drive results is to manage desired behaviors, set attainable goals, and celebrate small victories. Once people know that they are valued and respected, they’ll run through walls with you.”

“HOOF actively promotes transparency – allowing landlords and tenants to maintain a healthy bond whilst respectively building their own wealth.” 

The next step for HOOF IT! is to build out the platform – with the company actively welcoming landlords, tenants, and future real estate investors to its neighborhood to join a blossoming community completely free of charge. 

Kelvin added: “This is going to be a place where everyone helps one another out and financially benefits as a result. 

“The world is shifting towards digital currency now – and even if your knowledge is limited, why not learn about it on a platform you don’t have to pay for, without any risk involved?”

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Learn more about becoming a HOOF It! property manager and join The Neighborhood online.  

The Neighborhood by HOOF It! app is also available for download from the Apple and Google Play stores.