365 Teeth Whitening, a distinguished name in the UK’s home teeth whitening product sector, has undertaken an insightful analysis of Instagram and Google search data to determine which of the top 100 celebrities by Instagram followers are most sought-after for their smiles.

Instagram, with its vast user base exceeding 2.35 billion individuals globally, serves as the ultimate platform for fans to connect with their favorite stars. It’s noteworthy that some celebrities command follower counts surpassing 500 million, underscoring the significant influence they wield through the platform.

The research yielded several fascinating observations:

  • Miley Cyrus leads the pack with approximately 69k monthly searches focusing on her teeth.
  • Taylor Swift is hot on her heels with around 66k searches each month.
  • Cardi B holds the third spot with nearly 9.5k searches per month.
  • The top three spots are occupied by American female musicians, averaging 32 years in age.
  • Females dominate the top 10 list, securing eight positions.
  • Only two individuals from reality TV feature among the top 10.
  • The top two celebrities in terms of follower count are iconic footballers, collectively amassing over a billion followers.

Sarah Hagan, Brand Director at 365 Teeth Whitening, commented on the study’s implications: “Instagram is by far the most used social media platform in the world so it’s no surprise that global celebrities consider it the go-to platform to communicate with their fans. With many of the world’s super celebrities able to accumulate over 100 million followers on the platform, we can easily see the power of their own global brand. Whether they are a musician, actor, reality TV star, sports personality or supermodel, you can guarantee that they try to look their best at all times, and this is especially true of their teeth.

“Here at 365 Teeth Whitening we wanted to find out which celebrity had the most interest from the public with regards to their teeth. We were fascinated to see that the top 3 ranked celebrities were all female musicians. It was also interesting to see that the top 2 celebrities with the most Instagram followers were international football superstars. Needless to say, if a celebrity makes it onto the top 100 Instagram followers list, you can guarantee that they will help shape how their own fans relate to themselves, whether that be style, grooming, beauty and especially their teeth.”