Yoast SEO is a number-one SEO plugin for WordPress pages and for good causes. It has more than five million successful installations and five stars from 27,200 ratings. This plugin is almost about introducing an SEO specialist to the squad. But in this case, you wouldn’t have to pay for it (you can use the free edition of Yoast SEO) and they’re always going to give you plenty of advice about how to rank higher and get more web traffic. It’s a win, a win!
To make your website selling or collecting leads, you first have to attract traffic. But what if you hardly have time to add new material to your web, let alone learn the ancient art of search engine optimisation? It sounds like you’re going to need a Yoast SEO addon. Well, if that’s the case, you are in the right place. Here is all you need to know to configure and use Yoast SEO and tap into a whole new world of optimization. So, let’s get started:
FIRST UP: HOW TO INSTALL YOAST SEO FOR YOUR BUSINESS WEBSITE
Even though Yoast SEO is a secure and a well-supported plugin, it’s still safer to contact a web developer before downloading a new plugin. You want to make sure that your website does not crash, and that your web content is backed up.
Everything you need to do to download Yoast SEO to open the WP dashboard on your site, press ‘Addons’ on the left side of the toolbar, and click ‘Add New’ on the top. Check for Yoast SEO, press ‘Install Now,’ then click ‘Activate.’ This is it! Now you’re able to set up all of your Yoast apps.
NOW CONFIGURE YOUR YOAST SEO PLUGIN:
The new iteration of Yoast is wonderful, meaning the plugin is pretty much ready to go as soon as you activate it. With that said, we suggest navigating through the setup to build customizations – to make sure the default configurations are fine for your company website. Let’s look at the three primary locations to configure your settings: General, Search Appearance, and Social. They are found in the submenu nestled under ‘SEO’ on the left side of the dashboard.
YOAST GENERAL SETTING:
There are three tabs to the Yoast SEO General Settings: a Yoast dashboard rundown that isn’t very interesting, so we won’t go into depth, Webmaster Resources, and Yoast Features. Webmaster Tools helps you easily check ownership of SEO tools like Google Search Console and Bing. Usually, you’d have to have a developer to add each authentication tag to your site’s code, however, if your site isn’t checked, it’s far easier to do it with Yoast.
Now on to the good things:
If you don’t make any improvements to the general settings, each Yoast SEO feature will be switched on by default (and that’s all right):
- SEO Analysis – This enables an analysis box on each page and a post containing recommendations for content optimisation.
- Readability Review – This allows an analysis box on each article and post containing recommendations to enhance readability.
- Cornerstone Content – This helps you to label the 4-5 most relevant pages and articles on the site, and offers a key content review that is more comprehensive than usual SEO and readability tests.
- Text Link Counter – This test how many inbound links leads to a website or post; in-house links tell Google how to crawl the web, and more links mean more regular crawls and more visits.
- XML Sitemaps – This produces a sitemap that is essential to your SEO, and updates it dynamically every time content is released or deleted so that search engines every time obtain the most up-to-date index of your site.
- Ryte Integration – This provides weekly checks to make sure that your site is searchable to search engines, and informs you if you have accidentally blocked data from crawling.
- Admin Bar Menu – Produces an admin bar menu, viewable when logged in to your WordPress site and displaying the published copy of a page or post; each menu item provides extra tips and perspectives to enhance your content, such as links to third-party tools such as Google Search Console, page loading evaluation and much more.
- Security: No Advanced Settings for Authors – Restraints that authors can regulate post settings, such as blocking sites from indexing to search engines
- REST API – This “provides all the metadata you require for a particular URL as per Yoast.
The features that we always advise to leave on are SEO and readability analysis, and XML site maps. This means that you’ll get Yoast’s content management advice, and that search engines have feedback about how to crawl the web. The rest of it depends on you!
YOAST SEARCH APPEARANCE TAB:
This is where understanding how to customise the Yoast SEO is really interesting! There are no less than seven tabs underneath Search Appearance to support you select which information appears in the search results and how it features.
- General – This would be where you set the distinction of your domain name and page or post names. You could also establish your company name and default logo that is presented to Google’s Information Graph – a large panel that resides on the right side of the search engine results, which is what Google knows about your organization.
- Content types – Here, you customise which primary parts of your platform are indexable to search engines and which are not. The list typically contains pages and posts, and other key material used in your WordPress constructs, such as case studies or utilities. By agreeing not to ‘Display search results, Yoast would block all current and potential search content of this sort. This section is where to select if the publication date for your content is seen in the Google sample, and if you’d like the Yoast SEO configuration panel to be viewed for that content form. That’s also where you can apply default names and meta definition styles for each category of content that Yoast will eventually fill in if you don’t.
- Media – this tab has the default setup of ‘Redirect attachment URLs to the attachment itself? ‘And ‘Yes,’. We comply with Yoast’s advice to leave this configuration as-is. WordPress generates special URLs for every picture or PDF you post. If you check ‘Yes,’ these URLs will be routed to the picture itself. If you check ‘No,’ Yoast is going to give you a warning. This is because all of these URLs, if not correctly installed right here in Yoast, would become unique sites.
- Taxonomies – Like the Content Types tab, this helps you to select whether or not the taxonomies you’ve produced can be included in the search engine results. Taxonomy could include blog tags, service forms, the industry used for case studies, or product descriptions. They are also used for searching on WordPress pages, such as restricting choices for a particular form of blog post or product.
- Archives – This is where you customise Yoast SEO to build (or disable) author archives. This feature encourages a user to select to read more material by the same author, which can contribute to a better user experience. If anyone liked what they were already reading, why don’t they be led to read more? Spending more time on your web and searching for more content would bring optimistic rating signals to Google.
- Breadcrumbs – Breadcrumbs are titled after the tale of Hansel and Gretel, using breadcrumbs to mark the direction followed by the children. They transform the standard URL of the website into one that genuinely represents the direction the user has taken to get to that page. This is especially helpful when an individual arrives on a deep list, such as an item that fits a variety of complex filters, from the search engine results. They can’t use the back button to browse somewhere else on the site, but they can use the URL to move backwards like a file directory on your device.
- RSS – Not every creator of the website has stringent ethical standards. There are ‘scraper’ sites that distribute or republish other content, and there’s nothing you can do with posting yours. Yoast’s RSS settings treat it as such: if you can’t stop them, examine how your content is presented. Use the four available snippet parameters to compel aggregation sites and apps to add useful information such as the author’s repository or post title and connection.
YOAST SOCIAL MEDIA SETTINGS:
Let’s look for a different tab under the Yoast SEO submenu – Social Media. That’s where you instruct Yoast to provide Google with useful knowledge about your social media accounts. You will view all your social media accounts underneath the ‘Accounts’ page. This allows search engines to recognise and check which social media accounts are connected to the website. It’s extremely helpful if there are several businesses of the same name.
The ‘Accounts’ tab is also where you can allow or disable the open graph meta data for the social network. What this implies, if allowed, is that with every page and message, you can customise the title, image, and summary of certain social media.
So, this is how you configure your business website with Yoast SEO. Now that you’ve studied how to customise Yoast SEO (and hopefully build your configuration options), you’re prepared to use it to publish cool, SEO-friendly material!